Nosto Dashboard

The Nosto dashboard has been designed to add transparency into how Nosto’s products are performing and what type of results you are experiencing.

This article provides you with more information on the dashboard itself and the metrics displayed.


Live Section

After clicking “View Live Feed” on the top right corner of the dashboard, you will be redirected to the live section of the dashboard. The live section includes the Live Activity and the Live Feed.

Live Activity

The Live Activity allows you to monitor activity as it happens on your site.

– Customers is the number of users browsing actively on your site. Note that users are considered active for a period of 30 minutes, whereas Google considers active a user for around five minutes.
– Carts is the number of shopping carts.
– Products a sum of products in carts.
– Potential revenue is the sum of how much sales would you make if all carts and products in them would be bought.

Live Feed

The Live Feed is a detailed view of customer activity on the site, illustrating page views and browsing sessions on the site. It’s split into two sections:

The product feed on the left side, illustrating products (product pages) being viewed also reveals other actions visitors do on the site such as search terms used, conversions and customers landing to the site from a campaign.

The user feed on the right side is the visitor summary displaying all active sessions. Blue icons illustrate visitors who are just browsing products whereas red are active shoppers with products in their cart. The number is the total number of products currently in the cart. A dimmed icon illustrates an inactive session: A visitor who hasn’t loaded any pages for a while and is about to drop out, possibly a user who has left the site. Clear icon is an active visitor who is actively loading pages.

Clicking a session on the right opens up a visitor summary, which also displays the name of the person if a visitor is identified by Nosto, including visitor history.

Dashboard

Date Picker

The Date Picker allows you to select a given time zone and date range. By default, all dashboards are following the default timezone set on the device in use and last 30 days is selected. Last 7 days or a custom date range can be selected.

Key Metrics

Conversion Rate – Conversion Rate of your store. Conversion Rate is the ratio of paying visitors compared to all visitors.

Average Order Value – Average Order Value of your store. Average Order Value is the ratio of total revenue generated compared to the number of successfully placed orders.

Abandoned Cart Rate – Abandoned Cart Rate of your store. Abandoned Cart Rate is the rate of visitors who have added one or more items to their shopping cart and then exited without purchasing anything.

Sales Through Nosto – Sales Through Nosto of your store. Sales Through Nosto is the percentage of sales which have been generated through Nosto’s on-site recommendations, pop-ups, triggered emails, and email widgets.

Product Recommendations

At the core of the graphs lies a Cohort Analysis, a methodology to analyse the behavior of two distinctive user groups. In Nosto’s context, we isolate users who interact with Nosto recommendations and the other ones. Note that at least one click over a Nosto recommendation is needed to be part of the Nosto group. To better compare the value of these two groups of users, we exclude all visitors who visited less than two pages. This means all bounced visitors, bots and spiders are excluded from the analysis. We follow this approach to be as fair as possible to evaluate the value of users interacting with Nosto versus the other ones. If we would include all users visiting one page, including for example the bots, the odds would fall too much in favor of Nosto so it wouldn’t be a fair evaluation of our uplift.

Note: as a Cohort Analysis is one among many ways to evaluate the impact of a personalization solution, if you wish to evaluate the impact of Nosto via an A/B test, please consult our dedicated article here.

Cohort Analysis

Conversion Rate

The Conversion Rate tab exposes the Conversion Rate of users who interact with Nosto (in blue) and the ones who do not (in gray) for the selected date range.

Average Visit Value

The Average Visit Value represents the Average Visit Value of users who interact with Nosto recommendations (in blue) and the ones who do not (in grey) for the selected date range..

Average Order Value

The Average Order Value of users who interact with Nosto recommendations (in blue) and the ones who do not (in grey) for the selected date range.

Key Metrics

Conversion Rate: The Conversion Rate tab exposes the Conversion Rate of users who click Nosto recommendations (on the left side) and the ones who do not (on the right side) for the selected date range.

Average Visit Value: The Average Visit Value displays the Average Order Value of visitors who who click Nosto recommendations and the ones who do not.

Average Order Value: The Average Order Value displays the Average Order Value of visitors who who click Nosto recommendations and the ones who do not.

Emails

Triggered Emails

The Triggered Emails graph illustrates the volume of total emails sent for the selected date range.

Key Metrics

Open Rate: The Open Rate is the number of opened emails divided by the number of sent emails. Open Rate is tracked by Nosto through a transparent image (also known as tracking pixel) loaded when an email is opened by a recipient. Nosto counts how often the image is loaded among the delivered campaigns. Note that the image is invisible to the recipients.

Total Sales: The Total Sales is the revenue generated through Nosto Triggered Emails. It follows Nosto Success-based pricing model and only conversions successfully completed within the same session after redirection are considered.

Avg. Email Value: The Average Email Value is the average revenue generated by all Triggered Email campaigns divided by the number of sent emails.

Total Emails Sent: The Total Emails Sent is the volume of Triggered Emails sent.

Email Widgets

Reach: The Reach is the number of Email Widgets viewed by users. Reach is calculated whenever a user opens an email and requests for product recommendations through an Email Widget is sent to Nosto.

CTOR: The Click-Through-Open-Rate indicates the number of clicks on Email Widgets divided by the Reach.

Revenue: The Revenue is the total revenue generated through Nosto Email Widgets. It follows Nosto Success-based pricing model and only conversions successfully completed within the same session after redirection are considered.

Ads

Facebook Ads

The Facebook Ads graph illustrates the total revenue generated through Nosto Facebook Ads and the ROAS for the selected date range.

Key Metrics

Facebook Sales: The Facebook Sales is the total revenue generated through Nosto Facebook Ads.

ROAS: The ROAS measures the gross revenue generated for every currency unit spent on advertising. For example, if you spend 1 dollar for advertising which then generates 20 dollars worth of sales, the ROAS is 20X.

Behavioral Pop-ups

Pop-ups Volume


The Pop-ups Volume graph illustrates the volume of pop-ups shown for the selected date range.

Key Metrics

Average Order Value: The Average Order Value displays the Average Order Value of visitors who interact with Pop-ups and redeem a coupon code and the ones who are not exposed to Pop-ups.

Average Visit Value: The Average Visit Value displays the Average Order Value of visitors who interact with Pop-ups and redeem a coupon code and the ones who are not exposed to Pop-ups.

Conversion Rate: The Conversion Rate displays the Conversion Raye of visitors who interact with Pop-ups and redeem a coupon code and the ones who are not exposed to Pop-ups.

Total: The Total is the number of displayed pop-ups.

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